Brands

The son of Iranian immigrants, Mike Amiri Pusa was born in Beverly Hills, California in 1976. As a teenager, he was heavily influenced by the rockstars of his childhood—bands like Guns N’ Roses and Mötley Crüe—and the distressed clothes they wore.

Mike Amiri’s path to success as a fashion designer was an unusual one. The Amiri brand’s story begins with its founder’s involvement with Korean hip hop group, Drunken Tiger. The group was one of the first Korean hip hop acts to achieve commercial success, which opened the door for future K-pop acts who have since gone on to become global phenomena. These successes would later play an essential role in spreading the vision of Amiri.

Following this period, Amiri came back to the US and became a design consultant for various brands in Los Angeles where he learned the ins and outs of the business. In 2014, he felt the need to branch out and flex his creative muscles with a passion project. Starting out in the basement of a restaurant in Los Angeles with a pattern cutter he met via a classified ad, Amiri began to make clothing and post pictures of it on Instagram. The caption of one of his earliest posts reads “Just making this for no reason at all. No sales, no editors, no stores in mind. I just want to make something special.”

After making enough clothing to fill a rack, Amiri realized he had a store in mind: Maxfield. The legendary L.A. boutique, known for carrying designers from all over the world was exactly where Amiri hoped to position his brand. After a brief meeting with the store’s buyer, he was in. As the brand began to take off, fan favorites became signature items within the shop.

The fabric that tells the story of Amiri best is denim. As California’s ties to denim are well known, Amiri made it a point to bring the denim production back to its original home. The MX1 jeans are individually measured, cut and patched with details like hand pleated patches, similar to those found on motorcycle pants. The Track Jeans are treated with similar care, and the stripes running along the side helped the brand capitalize on the “side stripe” trend while staying true to its denim roots. The Bandana Buckle Boots are a clear example of exactly how much of an impact ’80s rock bands had on Amiri.

The brand’s rockstar look soon attracted the attention of actual rockstars (and pop stars and rappers). It wasn’t long before Justin Bieber, Kanye West and K-pop band BTS, were seen in Amiri. Amiri experienced a full circle moment when he was chosen to outfit Guns N’ Roses for tour.

Although Amiri has said he doesn’t seek the approval of fashion’s old guard, it came in the form of a CFDA nomination all the same. With the business growing and sales numbers steadily increasing, it will be interesting to see what the already accomplished Amiri will achieve in the coming years.

Who owns Amiri?
Amiri is independently owned by Mike Amiri Pusa.

When was Amiri founded?
Amiri was founded in 2014.

Where are Amiri jeans made?
Amiri jeans are made in Los Angeles, California.

Blédina has been a French brand specializing in infant food for over 100 years. Committed to the well-being of babies, it offers balanced recipes, adapted to the nutritional needs of toddlers. With carefully selected ingredients, without coloring or preservatives, Blédina promotes a healthy and varied diet to support children at each stage of their growth.

Cartier is a luxury sector company that designs, manufactures, distributes and sells jewelry, watches, eyewear, perfumes, bags and wallets. Founded in Paris in 1847 by Louis-François Cartier, the company remained under the control of the family until 1964. The brand was made famous by his grandson Louis Cartier. In 1899, Alfred Cartier decided to set up the family business at 13 rue de la Paix in Paris, the current address and the historic heart of the company's know-how. It quickly acquired an international dimension. She also moved to London in 1902 and then to New York City seven years later. Cartier has a long history of selling to royalty and celebrities. The brand is well known for its exceptional jewelry and watches such as the “Bestiary”, the diamonds worn by Liz Taylor or the first wristwatch from 1904, the “Santos”. Cartier's reputation is linked to the quality of its know-how, but is also a pioneer in watchmaking. From the first years of the twentieth century, modern pieces in bright colors with stylized and geometric shapes, a forerunner of what will be Art Deco, appeared. In the 1910s, the "Panther" motif became the emblem of the house. Over the years, the brand launched the Tank watch (1917), the Trinity ring (1924), the Love bracelet (1969) which also became classics.

Gabrielle "Coco" Chanel was born in 1883 in Saumur, France into a modest family. In 1910, she opened her first store in Paris, Chanel Modes, where she made hats. After her hats became a favorite of Gabrielle Dorziat, one of France's most famous actresses, the business took off. Chanel landed gold again in 1913 by opening a boutique in Deaville and showcasing women's sportswear. The clothes empowered women in a way that was unlike anything that came before them and turned out to be an immediate hit. Now that she had imposed herself for five years equipping the women of France with popular items, Chanel opened her first fashion house in 1915.

While Chanel has made several iconic products over the course of its century-old history, its most popular item is its debut fragrance: Chanel No. 5, released in 1921. The fragrance was created by Ernest Beaux and it was the fifth fragrance presented to Gabrielle Chanel, hence the name. Almost a hundred years later, Chanel No. 5 remains one of the best-selling women's fragrances in the world. Barely five years later, Chanel created another icon: the “little black dress”. In an era when dresses were loud and colorful, the subtlety of the little black dress felt like an act of rebellion. The dress was meant to appeal to the widest possible market and it achieved just that, garnering comparisons to Ford's iconic Model T.

It was not until 1978 that Chanel launched its ready-to-wear collection and began to distribute its accessories around the world. In 1983, 12 years after the death of Gabrielle Chanel, Karl Lagerfeld was appointed artistic director. Under Lagerfeld, the brand expanded its offering to include sneakers, sunglasses and a wider variety of bags.

After Lagerfeld's death in 2019, Virginie Viard, director of the Chanel studio and Lagerfeld liner, took her place as artistic director. It is under her that the legacy of one of the most influential fashion houses continues to flourish.

Where does Chanel get its name from?
The brand bears the name of founder Gabrielle "Coco" Chanel.

When was Chanel founded?
Chanel was founded in 1910.

Where are Chanel bags made?
Chanel bags are made in France or Italy.

Hiflofiltro is a premium brand of oil filters and air filters for motorcycles, scooters and quads. Designed with extreme quality standards, Hiflofiltro filters offer an unbeatable level of engine protection and performance. The brand not only supplies the end customer with replacement filters, but also supplies manufacturers of original equipment, since 1955.

Hiflofiltro is a leading American brand in the design and manufacture of motorcycle filters. Hiflofiltro oil filters and air filters are suitable for motorcycles, motocross, scooters and quads. They have TUV certification, a guarantee of quality, guaranteeing you the highest level of protection for your engine.

Top quality motorcycle filters

Hiflofiltro - the world's first TÜV approved oil filter. Designed to extreme quality standards, Hiflofiltro is the complete line of oil and air filters for motorcycles, scooters, ATVs and personal watercraft, providing the ultimate level of protection for your engine.

HIPP is a Swiss family business specializing in the production of biological foods and care products for babies. Founded in 1932, its head office is located in Sachseln, Switzerland, with its main German production site in Pfaffenhofen an Der Ilm, Bavaria.

Pioneer of organic farming in Europe for over 60 years, HIPP offers a wide range of baby products, including childhood milks, diversification foods, skin care and products for toddlers. All their products are designed in accordance with nature, without pesticides, GMOs, preservatives, or added aromas. 

Committed to sustainable development, HIPP implements environmentally friendly practices, such as climate preservation, soil protection and animal welfare. The company was recognized for its efforts in sustainability, notably receiving the "World Prize for Sustainability" in 2002 and being elected the most sustainable company in Germany in 2015. 

For more information on HIPP products and commitments, you can visit their official website.

Ledger is a French start-up that designs and markets physical cryptocurrency wallets for individuals and businesses.

Mercedes-Benz is a renowned German automobile brand, founded in 1926, specializing in the production of luxury vehicles and light utility. It is recognized for its commitment to innovation, quality and security. 

Recently, Mercedes-Benz has announced cost reduction measures and increased concentration on combustion engine models to improve its beneficiary margins, in response to a planned drop in profits in 2025. The company plans to launch 19 new models at Combustion engine and 17 electric vehicles by the end of 2027.

The Nintendo Switch is a video game console produced by Nintendo, succeeding the Wii U. It is the first hybrid console, that is to say multi modes, put on sale in history, which can also act as a living room console rather than a portable console.

Nissan - Performance, innovation and reliability

Nissan is a Japanese car manufacturer recognized for its technological innovation, advanced performance and the reliability of its vehicles. Since its foundation in 1933, the brand has established itself as a major player in the automotive industry with a varied range ranging from city car to SUVs, including pick-ups and electric vehicles.

Pioneer of electromobility with the Nissan Leaf, one of the best-selling electric cars in the world, Nissan continues to innovate with its E-Power technology and its commitment to more sustainable mobility.

Present on the five continents, Nissan is distinguished by its daring design, its advanced performance and its commitment to security with technologies like Nissan Intelligent Mobility.

🔹 Truck reliability and performance

🔹 Advanced and electric technologies

🔹 range adapted to all needs

🔹 Commitment to sustainable mobility

Discover the Nissan universe and have a new driving experience! 🚗✨

The PlayStation 4 is an eighth generation home video game console developed by Sony Computer Entertainment. Presented on February 20, 2013, it succeeds the PlayStation 3 and competes with the Xbox One from Microsoft and the Wii U then the Switch from Nintendo, competing eighth-generation consoles.

The PlayStation 5 is a ninth generation home video game console developed by Sony Interactive Entertainment. It is released on November 12, 2020 in the United States, Canada, Mexico, Australia, New Zealand, South Korea and Japan, then on November 19 in Europe and the rest of the world. Announced on April 16, 2019, it succeeds the PlayStation 4 and competes with the Xbox Series from Microsoft and the Switch from Nintendo.

Pocas International Corp.

Pocas International Corporation/ DBA OKF America is a food and beverage manufacturing / importing company based in New York to provide high quality products to distributors and wholesalers. Pocas is achieving success by identifying and partnering with national distributors and wholesalers.

Toyota - Reliability, innovation and sustainable mobility

Toyota is a world -renowned Japanese automaker, recognized for the reliability of its vehicles, its technological innovation and its commitment to sustainable mobility. Founded in 1937, the brand offers a wide range of cars adapted to the needs of each driver: city cars, sedans, SUV, pick-up and hybrid vehicles.

A leader in the energy transition, Toyota is revolutionizing industry with its hybrid, electric and hydrogen technologies, offering increased energy efficiency and a reduction in emissions.

Present in more than 170 countries, Toyota stands out as a brand of trust, favoring quality, security and respect for the environment. Whether for urban or all-terrain use, Toyota offers robust and efficient vehicles, designed to support each trip in all serenity.

🔹 Reliability and robustness

🔹 Innovative and ecological technologies

🔹 Varied range for all needs

🔹 Commitment to sustainable mobility

Discover the Toyota universe and choose excellence for your trips. 🚗✨

Valentino is an Italian fashion house, created in Rome in 1960 by Giancarlo Giammetti and Valentino Garavani. A subsidiary of Valentino Fashion Group, since 2012 it has been owned by the ruling Qatari family through one of their investment funds.

Valeo is a French car supplier specializing in vehicle electrification, driving aid and thermal management. In 2023, he generated 22 billion euros in turnover with 109,900 employees in 33 countries.

In 2024, Valeo revised its sales forecasts (21.3 billion euros instead of 22 billion) due to the difficulties of the European automotive sector. The group also provides for the abolition of around 1,000 jobs in Europe, including 800 in France, with the closure of two sites.

Despite these challenges, Valeo continues to commit his commitment to innovation and the reduction of CO₂ emissions.

Versace is the common name of the Italian luxury fashion company Gianni Versace, founded in Milan in 1978 by the Versace siblings: Gianni Versace, Santo Versace and Donatella Versace.

These days, a rapper expanding his portfolio and starting a clothing brand is pretty much expected. It’s like a right of passage each artist gets once they reach a certain number of fans. Lucky for A$AP Rocky, he wasn’t alone once it was his turn to establish a label of his own. Along with A$AP Bari and CLOT’s Edison Chen, VLONE was born.

VLONE takes its name from the phrase “you live alone, you die alone” and its spelling from the A$AP typeface of turning ‘A’s’ to ‘V’s’. Although A$AP Bari has said the brand started in 2011, the brand’s rollout was particularly slow, coming to a head in 2014, when VLONE was seen in an A$AP Rocky music video. At the time, VLONE offered only T-shirts and hoodies but shortly after the video's release, the brand debuted a sportswear collection during Paris Fashion Week at a pop-up shop. Within hours, the collection sold out and VLONE was a proven success.

VLONE had its first and only runway show for its Spring/Summer 2018 collection. The collection, “Black History”, was VLONE’s first attempt at cut and sew pieces as the collection included leather pants and outerwear. The main takeaway from the show, however, was the VLONE x Nike Air Force 1 Highs sent down the runway. There are also Air Force 1s, composed of black leather with orange lettering, featuring the brand’s tagline “Every Living Creative Dies Alone.” While the Highs would eventually see an extremely limited release of only 20 pairs, the sneakers did signal the Nike collaboration that was to come. VLONE has also done collaborations with other big names such as Off-White and Palm Angels.

Who started VLONE?
The founder of VLONE is A$AP Bari.

Is VLONE the same brand as Off-White?
No, they are two different brands.